Thank you for participating in this brief survey. The results will help us with programming decisions and to better understand our listeners. All results will be kept confidential and no one will contact you unless you have indicated a desire to participate in an upcoming focus group.
Do you listen to the radio while at work?
Yes
No
If "Yes", how often?
Daily
On most Days
Occaisionally
Rarely
Have you patronized any of the businesses that advertise on UCB Canada?
Yes
No
Not Sure
How important are the following in you radio listening?
Less commercials
-- Select One --
Very Important
Important
Somewhat Important
Somewhat Unimportant
Unimportant
Not at all Important
In-depth news coverage
-- Select One --
Very Important
Important
Somewhat Important
Somewhat Unimportant
Unimportant
Not at all Important
Intelectual stimulation
-- Select One --
Very Important
Important
Somewhat Important
Somewhat Unimportant
Unimportant
Not at all Important
Quality programming
-- Select One --
Very Important
Important
Somewhat Important
Somewhat Unimportant
Unimportant
Not at all Important
Program Hosts
-- Select One --
Very Important
Important
Somewhat Important
Somewhat Unimportant
Unimportant
Not at all Important
Local News
-- Select One --
Very Important
Important
Somewhat Important
Somewhat Unimportant
Unimportant
Not at all Important
Programs not available anywhere else
-- Select One --
Very Important
Important
Somewhat Important
Somewhat Unimportant
Unimportant
Not at all Important
How did you first discover UCB Canada?
Heard About it from a friend
Found it accidentally
Read or heard an advertisment about the station
In a typical week, how often do you usually listen to UCB Canada?
Less than once per week
Once per week
Several times per week
Daily
In the last six months, how would you rate the music programming on UCB Canada? Has it improved or gotten worse?
-- Select One --
1 - Much Improved
2 - Improved
3 - No Change
4 - Got Worse
5 - Got Much Worse