Thank you for participating in this brief survey. The results will help us with programming decisions and to better understand our listeners. All results will be kept confidential and no one will contact you unless you have indicated a desire to participate in an upcoming focus group. Do you listen to the radio while at work? Yes No If "Yes", how often? Daily On most Days Occaisionally Rarely Have you patronized any of the businesses that advertise on UCB Canada? Yes No Not Sure How important are the following in you radio listening? Less commercials -- Select One --Very ImportantImportantSomewhat ImportantSomewhat UnimportantUnimportantNot at all Important In-depth news coverage -- Select One --Very ImportantImportantSomewhat ImportantSomewhat UnimportantUnimportantNot at all Important Intelectual stimulation -- Select One --Very ImportantImportantSomewhat ImportantSomewhat UnimportantUnimportantNot at all Important Quality programming -- Select One --Very ImportantImportantSomewhat ImportantSomewhat UnimportantUnimportantNot at all Important Program Hosts -- Select One --Very ImportantImportantSomewhat ImportantSomewhat UnimportantUnimportantNot at all Important Local News -- Select One --Very ImportantImportantSomewhat ImportantSomewhat UnimportantUnimportantNot at all Important Programs not available anywhere else -- Select One --Very ImportantImportantSomewhat ImportantSomewhat UnimportantUnimportantNot at all Important How did you first discover UCB Canada? Heard About it from a friend Found it accidentally Read or heard an advertisment about the station In a typical week, how often do you usually listen to UCB Canada? Less than once per week Once per week Several times per week Daily In the last six months, how would you rate the music programming on UCB Canada? Has it improved or gotten worse? -- Select One --1 - Much Improved2 - Improved3 - No Change4 - Got Worse5 - Got Much Worse